- PreviousCo-branded Sales Portal
- Next Product Launch Campaign
After the acquisition of Sungevity International by the Engie Group, a brand refresh was needed take more distance from the positioning and identity from the United States Enterprise. During an intensive time period, where several stakeholders where interviewed, a concept was proposed and finetuned. During this process I was end-responsible for the creation, development and strategy of all internal and external visual communication for all (3) countries.
The new positioning has, obviously, been captured in a brand new guideline. From tone-of-voice and values to visual elements such as the geometric shapes, illustrations and line-arts to a brand new set of branded photography (incl. rules of engagement).
Several building blocks have been created to develop new visual identity items with.
I conducted several photoshoots in which some I directed and others where shot by myself. The main point of attention is to put people in the center of solar.