Collaborated with content managers, marketeers, board members and freelancers to strengthen the mission, value proposition and positioning. End-Responsible for the creation, development and strategy of all internal and external visual communication in 3 countries.
Created a renewed brand identity concept for the launch of a new web- and mobile app. Combining, 60’s imagery - that stands for the ‘old and analog’ insurance industry, with modern and clean designed visuals - which stands for innovation.
Creating multiple crossmedial assets for HR branding purpose. Activly involved within art-directing and strategy of the HR brand development and positioning.
Leading the creation and design development of a Design System for a white Label product. It covers web-responsive mobile, desktop and native applications. Which is to be used by multiple team(s)- members and end-consumers.
Responsible for the iterative design process to improve page and sales funnel conversion. Created, together with online marketeers and product owner, solid user-flows, features and campaign pages. With a strong focus on content strategy, international brand recognition and accessibility.
Developed cross-channel materials for a co-branding campaign e.g.: display- facebook- & newspaper adds, email templates and landingpages. Worked closely with online- and partnership marketeers.
Designing a fresh co-branded customer portal of a quotation sales tool (customer facing). Including the creation of several assets for every communication moment. Such as e-mails, campaign pages, display advertisement and sales decks.
An unique concept; an offline newspaper to encourage the reader to refer their friends and family. Great imagery, clear infographics, visuals and motivating stories will inspire readers to follow-up online. I the lead of the visual production and concepting.